Optimising Page Content for Search Engines

Optimising Page Content for Search Engines

Internet search Engine Optimisation –

The content of a website is essential in determining the position on the results page for searches. They typically seek out the following factors when analysing a website for the keywords that are most important. This is essential for search engine optimisation.

Headings

Google gives SEO in hertfordshire importance to the words used on the headings on a web site. This really is utilized by the programming language used to create web pages (HTML) to make heading in the text get noticed. Good utilization of headings will help with search engine optimisation.

Keyword visibility

Search results give more weight to keywords found at the start of a section of text than the remainder. When there is a paragraph of text then it is advisable to break this up and also have an HTML heading for every section. Every time the search engine sees a heading, it is going to start the visibility criteria again.

Key Word closeness

Search engines like google also attach some relevance to keywords are to each other. For example when optimising your text for the phrase “bike hire Yorkshire” it is significant to keep these words as close as you can.

Keyword density

How many times a key word or phrase occurs on the page when compared with the overall amount of words is defined as the keyword density. Google considers this when ranking a page for a certain key word.

It pays to reduce on the number of redundant words to improve the density of the preferred keywords that people are optimising for as this helps with search engine optimisation when writing copy for a webpage.

Images

Search engines like google are not able to analyse images on a web site and are only able to read text. To enable search engines to “read” what an image is about it requires to have a description attached. That is called “Picture alt tag” in internet programming jargon and refers to the alternate text for the picture.

Hyperlinks

There are parts of text which can be clicked to be able to jump to other web pages. Google analyses the text utilize the data to rank the site and used here.

Summary: Page content

Headings, keyword prominence, proximity, density, hyperlink text and also the need for using “alt tags” for pictures to enter a text description: All of these are very important to search engine optimisation and possess a part to play in getting to the very best of the search results for the key words that are important to us.